Essilor, the world’s leading provider of eyeglass lenses, hired Milk to redesign their website to be as forward thinking as they as a company are. Through the use of interactive applications and customized flash, the site now showcases how Essilor provides custom lenses solutions for every consumer experience. Check out the new site at www.essilorusa.com
Acknowledging the 22 million households in America that have increased buying power and the desire to live an accessible luxurious lifestyle, "Mass Affluence: Seven New Rules of Marketing to Today’s Consumer", largely provides observations on the cultural shifts towards an affordable luxury, and the opportunities that exist there for companies who can stratify their organizations to better suit the needs of their shifting consumer base.
If you’re looking for insights on a shifting consumer market, check it out. But move fast; what were once insights are now becoming accepted as standard issue.
Where do Michael Jordan, Isaac Hayes and Bruce Willis all go for that
perfect close-cut-quaff? Well thanks to the new HEADBLADE, they needn’t go
any further than their own home. Yes, it’s true, it can be embarrassing and
rather expensive to have your head shaved down one or twice a month. But
with this new space-aged, mini snowmobile looking ergonomically designed
shaving device, you can now properly shave your head.
We wonder if it works on pets, as well?
Inflate has come up with a unique solution to a common problem. Tonight I want to set up a night club. I wish someone could deliver one to me. Inflate can. It designs and manufactures structures for all occasions. In as little as 8 minutes you can have an inflatable office, night club or just about anything you can imagine. Check out their offering at www.inflate.co.uk
Nat Nast -the legend- continues on. In fact, they continue to be much
favored by two of TV’s archetypal male figures/male role models: Tony
Soprano, the soul-searching Mafia boss of HBO’s "The Sopranos," and Charlie
Harper, the loutish TV bachelor of CBS’s "Two and a Half Men."
Earlier this season as you probably recall, Tony (James Gandolfini),
recovering from a recent shot in the gut, still managed to deck a young punk
while barely mussing his Nat Nast shirt.
Meanwhile Charlie (Charlie Sheen) polishes his Malibu couch-potato pose in
Nat Nast shirts while boasting impeccable male credentials: He’s a selfish,
lying, irresponsible, bed-hopping cad.
Clearly, these are shirts for the guy’s guy. We’ll keep you posted as Nat
Nast begins exploring their more, uh, feminine side.
Air travel is not what it used to be. Long lines, security checks, and no chilled Crystal. Private jet travel has exploded over the last few years with new fractional or shared jet companies emerging in the marketplace.
OneSky (www.onesky.com) is a new private jet company that combines the convenience of private jet travel at up to 40% off. The best thing is that you can instantly search online with no commitment or money down to see if you can even afford to join the mile high club.
Milk has created a new campaign that combines the jetset lifestyle with everyday value. With OneSky, you can now Fly. Well. Often.
Positing that "a brand is a belief system," Hanlon, founder and CEO of
"primal branding" company Thinktopia, throws a reverse spin on the
12-step addiction recovery program to trumpet his 7 steps (called "key
factors") to inspire consumer addiction. His formula has vaguely mythic
qualities: successful brands, he argues, come with a creation story, a
creed, rituals, icons, sacred words, non-believers and a leader who’s
overcome stiff opposition. The similarities to religion (Hanlon prefers
"culture of belief") will pique the thoughtful reader, but Hanlon’s
recounting of familiar business success stories (UPS’s story, Lou
Gerstner’s turnaround of IBM) seems at odds with a book blurbed as "not
the same old branding B.S." Though much of the book is the simple
recasting of age-old branding tenets (Hanlon’s "creed" is
interchangeable with "slogan"; "icon" with "logo"), Hanlon’s energetic
case for thinking differently about common practices makes for a
rousing read.
OneSky Jet Network and Priceline.com have teamed up to create the "ultimate upgrade" promotion. For the month of May everybody that buys an airline ticket through Priceline.com is entered to win one of 10 upgrades to a private jet courtesy of OneSky Jet Network. Milk worked with Priceline.com and OneSky to organize this exciting promotion.
