Joe Fresh: Intimidating. In A Good Way.
Are they dancing? Or just swaying? Neither. They’re taunting. What does that have to do with selling clothing? Lots.
We know plenty of people who are hypnotized by this commercial. It’s the way these young women stare at you, as if to say: “We dare you to ask us out. Totally dare you. Because the answer is definitely no. Or just possibly yes. But you can’t help yourself, can you? We look like we smell terrific.”
In other words, these poised young women possess a rare attribute : emotional self-confidence. It’s something most of us strive for all our lives. And there it is in front of you, wind-blown and outfitted in attractive pastel winter gear.
Will you go steady with me, Joe Fresh?
